You Tell 'Em Seth - The work we do deserves a solid foundation

I am one degree of separation from the marketing guru Seth Godin, though doesn’t know it. Our moms were best friends in Williamsville, NY. Our parents played tennis together. We went to the same summer camp - though at different times. And, most important, we can both execute the Canadian J stroke sitting backwards in a solo canoe.

Seth writes and podcasts about showing up in life - and work. His July 1 blog post says it all:

“The more likely it is that people are tempted to focus on their hands or feet, the more the hips really matter.

And you’ve already guessed the metaphor.

The work we do needs a solid foundation. The biggest muscles are around the hips, just as the biggest leverage comes from our approach to cash flow, market presence and hiring.”

— Seth Godin, Seth's Blog, July 1, 2021

Thanks Seth. Even business wisdom aligns with Moshe Feldenkrais.