Seth Godin - One Degree from Feldenkrais - Effort Does Not Equal Quality
Author, TED favorite, marketing master and consistent blogger Seth Godin channels Moshe Feldenkrais in his recent post “Effort toward quality.” Seth transcends the commonly held belief that more effort means more quality. Yet, as ATM students, we know that effort is often the result of ingrained habits, reactions to injury or insult, or poor organization. What is true for each of our bodies is also true, Seth says, for organizations:
Seth doesn’t know me from Moses. But we are akin. Our mom’s were besties and our dads were tennis buds. Seth comes from the same spiritual background as Moshe: a tradition that always asks the next question. Moshe would, I believe, be delighted to hear his ideas finding expression in innovative business principles.